Case studies in marketing

The problem-based learning PBL movement offers an example.

Case studies

Similarly, teaching case studies have become increasingly popular in science education. Can the company deal with these threats?

Here are some ideas for having fun with your brand: Fanatics The Strategy Fanatics, a sports e-commerce website, wanted to offer its audience more reasons to visit and engage with its brand. For this to be fully achieved, one must be able to carry out a market research to establish where the problem is.

The client reached out to Fractl for help turning the site into an online destination for sports lovers by launching a blog, growing its audience, and attracting media coverage.

In addition to the printable version of the case study, these include one or more CDs with video clips of the case study protagonists in action, or being interviewed by the case developers. Use all the incidents you have charted to develop an account of the company's strengths and weaknesses as they have emerged historically.

Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture. Consumer Health and Beauty Products Methods: The map infographic connected popular Marvel characters to their homelands by showing their birthplaces across the world. Nutella does the same and it works.

Personal Care Manufacturer Methods: Decision Analyst updated and automated their customer satisfaction program for preowned cars.

Digital Influencer Marketing Agency

Health Snack Food Manufacturer Methods: Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car — so they all really worked at it!

In his experimental thinking, Galileo reasoned as follows: Reengaging inactive subscribers through global email insights Bass Pro Shops, a top retailer for hunting, fishing, camping and other outdoor recreation merchandise, needed a way to intelligently interact with lapsed email subscribers in order to win back their business.

Getting mass exposure by securing features on high-authority websites with large audiences and influence over other publishers. Eloqua needed to stand out against a whole lot of noise, and the way they succeeded was increasing employee contributions, and management buy-in. The National Center for Case Studies in Teaching Science has made a growing body of case studies available for classroom use, for university as well as secondary school coursework.

The detailed monthly report and full analysis with recommendations helped the client gauge its success and pinpoint the most effective messages and promotions.

Obviously, in analyzing each case you should gear the analysis toward its most salient issues. The air pump made it possible to conduct the ultimate experiment, known by every pupil, whereby a coin or a piece of lead inside a vacuum tube falls with the same speed as a feather.

Case studies

The Strategy Knowing that visuals are far more likely to catch attention than text-only content, we focused on creating strong graphics for this campaign. A large health insurer sought to increase profitability for a specified group insurance segment by reducing the number of insured health products and the overhead and low profit margins associated with them.

For example, it may offer a low-cost product range and a line of differentiated products. They must have a big design team to produce their content, but it works! We used this to help our promotion process and pitched publishers by highlighting information related to their state.

A large healthcare system asked Decision Analyst to generate, iterate, and then quantitatively test new names for several new healthcare facilities.

Marketing Case Studies

Are there gains to be achieved from synergy? If the company is in many businesses, each business will have its own business-level strategy. Be sure to give a full account of a company's business-level strategy to show how it competes.

According to Dove, women were inspired by their message. That way you can check what events are coming up and plan content around them.

Qualified respondents were asked to rate and rank an extensive list of ingredients, while assigning them into the different categories of personal-care products to which they were best suited.Marketing Research Case Histories Below is a list of case studies detailing some of Decision Analyst’s experiences, from innovation and qualitative research to quantitative research, to advanced analytics and predictive analytics.

In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.

Case studies can be produced by following a formal research method. These case studies are likely to appear in formal research venues, as journals and professional conferences. Top 28 Marketing Case Studies For #Smallbiz. Image courtesy of digitalart / dfaduke.com Content marketers need to be empathetic, detail-oriented, and tech-savvy.

However, agility may be the most important attribute of all.

Marketing Management Short Case Studies

Abstract: The case study enables an insight into how Procter & Gamble (P&G) succeeded in turning the tide of product commoditisation with ‘design thinking’. Case Studies: Most Recent. Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search.

5 Intriguing Twitter Marketing Case Studies Twitter is a fantastic tool for engaging with a large and influential audience.

Content Talks Business Blog

Here are five of our favourite Twitter marketing case studies.

Download
Case studies in marketing
Rated 5/5 based on 49 review